- Lessa
- Posts
- 31 hours late
hi & hello i just wanted to let you know you’ve missed my course and i feel terrible for you!!!
To ease your pain and cheer you up I thought I’d share a valuable lesson…
The 1 thing i learned 1.5 hours before my launch close.
Prepare pen & paper, take some notes…
Cz what you’re about to read is gonna raise your blood pressure.
↳ Do avoid for your next launch!!
Saturday, 2:30PM.
Slightly drugged and missing sleep, I’m just about to hit send on my final deadline warning.
1 hour left!! Last chance! Buy now! Your life will never be the same again!
(you know the drill)
When suddenly…
My Beehiiv got funny on me.
Imagine my face when I see this:
xcuse me sir
Looks like I lost…
ALL MY SUBS IN 1 HOUR????
Now here’s the good news:
I’m too tired to even panic.
And think to myself:
Errors are human, and so are email marketing platforms, right?
So I proceed with what every sophisticated self-made IT person would do:
I try logging off and in again.
Does it work?
One quick glance at the screen and…
My subs are back (including you).
Thanks a ton Beehiiv!
Ok cool so…
Let’s get back to sending.
Except.
The universe has other plans…
u know what i won’t
What happens next is just cruel:
real panic screenshot now
WELL OH WELL.
Turns out… No sending famous last marketing words to you.
Now that’s when I decide to do the only reasonable thing:
I go ahead and stuff it.
Here’s your lesson:
Actually, I got none -
I made that up so I could rant.
(And give you a chance to read my words while snacking on your Sunday breakfast croissant)
And since I’m mad I couldn’t remind you one more time before the close you’re getting my last launch email anyway…
31 hours late.
This is meta (& exclusive), so take a deep breath adn start reading my outtakes:
if this email was a product description
{1 hour left}
hi so there’s 1 hour left to buy my course and you’re sitting there gnawing at your fingernails wondering if you should really ask for a button…
And I’m sitting here freshly coffeinated wondering what else you could possibly wanna know about my course…
Cz here’s the thing.
I’ve already pulled on your heartstrings, listed features & benefits, shared random stories (+ 1 AI poem), so I gotta confess to you right now….
I’m legit out of points to make.
BUT OH WAIT.
What IF…
And i mean IF….
You still don’t know if this is actually for YOU?
Let’s get this last thing out of the way shall we.
WHO IS THIS FOR
new creators struggling to stand out (X, LinkedIn, Threads, Instagram, blog)
solopreneurs who wanna bond faster + build better relationships online
introverts struggling to show authenticity + personality in their content
math ppl having a hard time entertaining their audience
X & LinkedIn creators tired of growing on templates
non-writers struggling to get noticed on their feed
marketers who wanna improve open rates
writers looking to spice up their content
WHO IS THIS NOT FOR
Everyone
afraid of standing out
trying to automate their connections
expecting a tech guide on creating gifs
looking for a quick-fix growth strategy (that worked in 2020)
So if this email was a product description, this it what it would say:
Build a meaningful network of ppl you vibe with (and can solve problems for).
I’m helping creators stand out on socials, grow their audience the right way and bond faster without growth templates, cold DMing or writing 200+ comments/day. It’s a ridiculously effective ‘strategy’ to create genuine connections online, build a brand that’s powerful, unique and remembered and show off every possible way you can use GIFs for engaging, branding, marketing, blog, and your emails.
Cool.
Now.
It’s.
You.
Vs.
The.
Button.
Don’t be shy.
Ask for your button.
Sincerely,
1 single secret buy button.
Hi there back are you as entertained as I am?
Even if you’re not, the 1 thing you & me are certain about right now…
Is there’s no more secret buy buttons.
But hey I found your lesson:
Life happens and you deal :)
xx Lessa
PS reply if I made ur Sunday