How I accidentally blew up LinkedIn

Hi hello it’s me again.

I've decided you don't want more value today.

But definitely more of my emails!!

What you also want…

Is watch a good fight.

So because it’s you:

I’ll dish why people are calling me a cheater…

But let’s back up a sec.

In August 2024, I chose switching X for LinkedIn as my main social.

New platform, new rules.

Or that’s what I thought!!

I expected to get bored pretty fast…

Little did I know…

The drama was just about to start.

Here I was, minding my own business…

• finding new friends to build and GIF with

• setting up a cow-alter ego LI account

• winning 1 Finn McKenty

When people got actually ANNOYED at my growth.

I mean.

You obviously can’t have the audacity….

To have 2 out of 3 posts go viral.

To reach 1k followers in 6 weeks.

To have ridiculously important ppl nah I won’t sell more social proof.

And that's where our real story begins.

Cz u know, on the Internet...

you can't just do well for yourself.

You NEED to be put in your place.

So these are the posts that overperformed*...

*according to LinkedIn investigators

But the actual fun is in the comment section...

When i shared their private detecting on X.

One more rant to keep you smiling:

(give it up for Mic the LinkedIn trainer)

I was devastated… heartbroken…. 1 comment away from giving it all up…

I’d obviously gamed the system!!

But seriously... here's the thing.

Don’t try to become an overnight success in 21 days.

It’s NOT worth it (and it sure as hell doesn’t build real).

I’ll be completely honest with you:

It wouldn’t be possible right now.

The buzz is over.

The big growth is gone.

There’s 0 use in chasing vanity metrics.

Why am I telling you this?

↳ You wanna build on quality.

Because I’m living breathing proof…

My method of snatching hearts still stands…

And is stronger than ever (hehe).

But don’t just fall for my words…

(fall for my screenshots)

Again, I won’t lie to you -

Even on LinkedIn the game has changed.

But that just proves my point…

Of building on quality from the beginning.

But Lessa, how??

You’ll have to read my sales page…

So ya.

I’d done it again.

I’d proven my ‘strategy’ works not only on X…

But on the most serious platform of the Internet!

Within 6 weeks, I’d found my tribe of people (again).

But here's the wildest part:

It didn’t just get me momentum (and friends).

It actually got me hired.

Now.

You can stick up your nose and sneer at my strategy...

Or you can actually make it work for you.

I can’t stand boring, so here’s the deal:

I made the 1 course you’ll love taking.

Here’s what’s in:

• 12 13 GIFing rules for life

• 5 non-cringe GIFing prompts

• 3 steps you become actually funny

• my secret way to use the GIF search

• 77+ GIF comebacks for you to steal… and improve upon

• How you find the perfect GIF (and craft the perfect comment)

• hacks and tactics Accidental smart stuff/bright ideas that helped me grow to nearly 5k in 13 months (with the X algo being the X algo)

• ANTI-200+ COMMENTS/day ‘strategy’ (you can do this right)

• borderline mental cow memes (that became my unique, weird, and totally unrelated differentiator... + inspo to find yours)

• GIFs, examples, rules, processes, stories – and 1 completely unnecessary quiz at the end of each chapter

↳ The exact strategy that got me featured, promoted (and hired) by my favourite creators.

But does this really work…. on the most corporate platforms of them all?

You already know the answer…

Just to be sure, I’ve included a

→ bonus Chapter on LinkedIn ←

To walk you through how I did it.

Now, if you’re as excited as I am….

!!!!

But well.

There’s only 5 hours left. You can buy until 10AM EST.

(and look… no fake scarcity, I legit don't know when I'm opening again)

xx Lessa

PS- next time someone calls you a cheater... you send them this email (hehe)

PPS remember… how I screwed up my ‘buy’ button?

That’s not gonna stop you:

1. Reply with “Valentine’s GIFt”

2. I send you a secret buy button :)