i haven't hit my goals for 2024

Hi pretty.

It’s almost the Holidays and everybody’s losing their minds…

Including me watching grandpas stuffed into their Opel Corsas snatching my parking spot 3x in a row. (rude!!!)

But here’s a thing i gotta ask you…

Do you hate the hunt for Christmas presents as much as I do???

Cz if there’s 1 New Year’s resolution that’s actually helpful…

Let’s make it to → stop. buying. dumb. shit. ←

Anyways!!!

So I’ve been wanting to talk goals.

Cz I got plenty, you got plenty, and none of us is hitting them. (obviously)

And I’ll get to why that’s a good thing…

But first:

What were your goals for 2024?

Let me take a wild guess.

You got your eyes on something along the lines of

1. More money

2. More followers

3. Changing your life

(maybe travelling & dating some, humans are complex)

Ok now tell me….

How’d I do???

Cool so with that out of the way:

Here’s what I wanted.

• More money

• More followers

• Get tf out of Germany

….And here’s what I got instead:

1. Wrote a GIF course

2. Got 1,5k bots on Twitter

3. Doubled my newsletter subs

4. Created a new style of emails

5. Wrote & tested 17 different offers

6. Travelled & met Internet friends irl

7. Wrote my first marketing campaign

8. Found a use for AI that doesn’t suck

9. Sold my first product to 6% of my list

10. Met incredible people I now work with

11. Got marketers to handwrite my emails

12. Found a positioning that actually works

13. Wrote a welcome sequence people love

14. Helped people write words for the Internet

15. Had my favourite creators promoting my course

16. Set up a LinkedIn profile people are copying (hehe)

17. Started over on a new platform (1k followers in 6 weeks)

18. Wrote my first sales page (the best you’ve seen in 2024)

    

    click to read the best sales page of 2024

But the 1 thing that rEALLY matters:::::

So… did I hit my goals?

Absolutely not.

Could I have done better?

I could have.

(I’m stubborn, competitive and delusional….. and it’s costing me money)

But here’s the real thing that needs adjusting:

My focus.

And my best guess is… so does yours.

The truth is…

We’re terribly great at rushing things.

Just check the wisdom in this post:

The truth about your goals?

You’ll never be satisfied reaching them.

You’ll just move the goal post, so…

Let’s just admit it:

You need the uphill battle.

Every bit of joy you experience is tied to a goal.

So make it one that’s actually worth it!!!!

Instead of focusing on vanity metrics…

You focus on overcoming.

Overcoming your fears.
Overcoming your limiting beliefs.
Taking responsibility for making your life better.

Cz here’s your silver lining….

Growth is never linear:

↳ It’s fucking exponential.

Your incremental improvements?

They’re piling up.

So how bout instead of setting new goals…

You start counting your fucking wins.

xxxxxxx Lessa

PS – Have you dressed up your cow for Christmas yet?