- Lessa
- Posts
- let's talk about the dark side
Good morning excited person who clicked on this email.
Love to see you checking in on me!!
How did ur week go, and more importantly:
Did you hit your January goals??
For me, well…
I've been copying copy, writing copy, stealing copy, editing copy, rewriting old copy (again)…
me getting a face tan
Stick til the end of this email to find out WHY….
(you'll be the 2nd person to know!!!)
BUT FIRST.
Friday, 3:59 PM.
I'm staring at my screen.
There's just too many words to type...
I'm running on coffee, when I should be running outside.
Should I call it a weekend early and hate myself after? I'm torn.
In the midst of not-deciding, the ping of an email snaps me out of my trance.
It's from a sub.
(those are my favourites)
Curious, I tap my phone.
... And immediately start grinning.
I seriously didn't expect this...
Here's the exact words that light up my screen:
"The last few nights, I haven't been sleeping well because of you.
Woke up countless times.
Even though it's winter and freezing cold, I was sweating like crazy.
Falling back asleep?
Nearly impossible.
The other night, my wife told me I was crying in my sleep.
I've lost my appetite and can't focus.
I'm losing my grip on X and can't engage the way I used to.
I thought about it.
And the only reason I can come up with?
↳ I stopped receiving your onboarding emails.
No more reading them before bed with my soothing herbal tea.
Are they gone?
What do I do now?"
NICE. I gotta say Alex…
WELL FUCKING PLAYED.
I’m almost out of words to respond to this masterpiece, but u know me...
Here's how you shamelessly promo your stuff (without losing connections):
ARE YOU EXCITED OR WAT
You know the best part?
Alex is now actively looking forward to getting sold.
(and he's got 3 long weeks of waiting ahead)
But torturing subscribers is my thing…
And if you think 3 weeks is cruel...
Watch Niquey losing it over 9 days:
ly2 Niquey
The moral of the story?
Make selling your stuff FUN.
Write email campaigns that excite people, so…
They lose sleep over you and your words.
(that’s the real dark side of shameless copy)
But if you're tired of struggling with words...
If you want emails they're WAITING FOR in their inbox...
If you wanna send words they read, click and reply to send stories about…….
Let me do that for you.
I'll write emails they'll love you for (it'll be our secret).
I'll spin your random daily stuff into stories they binge before breakfast.
(and btw hype them up for your offer)
What are you waiting for?
Every email you don't send is losing you subscriber love & money.
Just think Alex……….
Cyaa & talk soon.
xx Lessa
PS - Already writing your own emails?
Well, last email I sent you a checklist you haven’t even checked out yet.
(i’m not judging it’s fine)
i said fine