ok i quit?

Happy Sunday, good person of the Internet.

At least i hope that’s what you’re having right now cz mine looks more like this:

Ok let me explain.

It all started last night…

when I was in the uniquely awkward position of being asked to attend a friend’s 30th birthday party in real life…

And by awkward I mean the kind of awkward of not finding the right excuse to stay in on a Saturday, just you & your Internet connection….

But then also not wanting to give them the satisfaction of hanging it over your head for the next decade.

You’ll understand my dilemma.

So what did I do?

Actually, the unthinkable…

I showed up.
For solid 6 hours.
After milking 72 cows.

(it’s your turn to be impressed now)

I even drank 2 Aperol, 1.5 beers and 1 disgustingly sweet shot of who-knows-what.

(mathing it out that exceeds my entire consumption of 2024)

So how you’re doing now, Lessa?

Well I’ve started the day late, drugged myeslf with Ibuprofen, scrolled across platforms for a bit, got angry and ordered a pizza (with a disclaimer note saying ‘no alcohol pls’).

You can never be too careful!!

Anyways, here’s what annoyed me this time:

If you’ve been around socials lately, you’ve noticed…

Your time spent writing content, posting and engaging ain’t met with insane results.

(it’s met with insane if any)

Platforms feel like a game to be hacked….

And well, I’m just tired.

I miss good conversations.
I’m sick of commenting games.
I came here to build somethingn real.

So scrolling through my comment section and seeing people with no opinion or interesting perspective whatsoever fake-agreeing to grow their accounts cz sb told them to leave 200 comments/day well….

Makes me feel this whole thing’s pointless.

Look.

I’ll be honest with you.

Scrolling my feed…

There’s plenty days I wanna quit.

And what’s worse:

I can’t blame it on one platform anymore.

Whether you’re on X, LinkedIn, Youtube… there’s dumb people everywhere!!!

(don’t look at me like that you’ve thought the same)

Ok Lessa eveyrthing sucks.

What now?

Do we quit?

What’s our alternative?

(← that’s the real question haunting my nights)

Well..

Here’s the truth.

Social media is never the end game (and you knew that).

What you’re actually here for…

is building your business, one way or the other.

Building your personal brand is just taking care of your lead gen for you. It’s filtering out quality people who dig your stuff…

So you can partner up doing whatever.

You wanna inspire, you wanna help them quit their boring jobs… you wanna build together (and get excited again).

Now, what you see on the top of funnel socials end…

is increasingly

• shallow

• rage inducing

• not under your control

If you feel like you’re stuck… and attracting the wrong people….

It’s not that you’re not good enough. Or not playing the game enough. Or doing it wrong.

It’s that your focus needs adjusting. You’ve lost sight of what matters and what will sustain you long-term.

The truth is…

No platform can give you that security.

So let’s just ditch everything and go back to farming?

I’m not writing this email to make you feel worse.

I’m writing this email to show you an out. (there’s hope ok!!)

Socials are still your tool, but…

You gotta make your own luck.

You gotta build your own thing.

You gotta tell your story…

and help me out here:

We’ll make email cool again.

We build out our lists…. with non-shallow people.

If you used to hate reading newsletters, and thought the whole marketing game was lame…

Let’s rewrite the rules shall we.

The fans you should be having?

They’re 1 email rant away.

They’re your most loyal audience.

Those are the people actually excited to hear from you.

So pls stop caring about Pete34423 who summarized your 2 liner today… and start playing it real with your emails.

My non-black Friday, non-discounted but limited offer for you:

I’m helping my favourite people write their welcome sequences right now.

So if you’re lost…

If you don’t know where to start or how to crush your emails…

I’ll help you write your story (and hook new subs the second they sign up).

Reply with ‘email’ if you wanna stop gambling on socials & start building real for 2025.

xxx Lessa

PS hurry up it’s almost Christmas…