send emails they obsess over

Good Sunday nosy human preying on my copy wisdom, how’s life treating you today?

I’m typing this from the wooden floor of my flat with my back glued to the boiling heater, cz you know…

Farm life’s tough n cold sometimes.

Tell me your weekend I’ll tell u mine…

Saturday 8:30 PM.

I’m in the midst of pushing & shoving cow #21 out of the milking parlour, excited to get the hell out of here…

When farmer Sr. bursts open the stable door with a smile.

“Lessa, if you’re not terribly busy typing words tonight, there’s 70+ cows who’d appreciate deworming…”

My excitement drops to negative in under one second.

Really?

I snort and shoot him an annoyed look.

My plans of The Witcher & Chill with a cup of tea wrapped in 47 blankets just froze to death in the icy stable air.

Cz here’s one life lesson for you for FREE:

If farmers are immune to one thing, it’s death threats and annoyed looks.

You either make your case fast…

Or you’re deworming cows.

(at -1 °C, with your nose freezing off, and 0 of the employees appreciating your efforts)

So you better learn to speak up if you don't fancy being glued to your heater on a Sunday-

But wait.

I see you scrolling there wondering…

Why am I telling you about ungrateful cows at -1 °C?

Well.

You’ve opened this email.

You’ve read all the way here.

I got your attention, which is making my point…

(hehe)

Cz the number 1 mistake I see people making with their newsletters?

(and I made it for 18 months straight)

Thinking they need to go hard on value, when they need to go harder on personality.

I get it, believe me.

2 years ago, my emails were roughly 2,3K words each… every 2 weeks.

I blatantly overdelivered (and overkilled) with

• frameworks

• systems

• tactics

• tips

But, you see…

120,000+ words, 1 course campaign, consistent open rates above 40% & you reading my emails later…

The truth I’ve been ignoring is this:

For every bit of value you gotta give equal bits of personality… & entertainment.

(or you get filed under “homework”… and lose your subs fast)

So…

How do you add more you to your writing?

How do you make your emails actually fun?

How do you sneakily hook them on you?

You asked... and I finally listened.

See how I just made you read 220 words about deworming cows (and actually enjoy it)?

Now…

I've condensed my "secrets" into one checklist.

Here’s some prompts on how you turn your random daily stuff into emails people actually love to read……….

And yes.

I'm probably stupid for giving this away.

The cold slowed down my brain cells ok.

Snatch it here: [click link to snatch]

You use it wisely. (and like, today)

Next time you write an email...

Make them wish they wrote it first.

Then credit me when you've doubled your newsletter clicks….

xx Lessa

PS Don’t take 2 years to figure out how to write your emails.

(You can’t wait this long to build your list)

Reply with ‘stories’ and I’ll write yours.