stop wasting your time (you want the wrong things)

Good day sir, ma’am or neutral,

how’s October 20th treating you?

(heard you get points for specificity in your writing so here u go)

Anyways, i got exciting news for you today…………….

……………………….

Remember my low-functioning, mid-comfort and high-contrast leather couch??

…..

……..

………..

↳

Well, she gave birth this week.

It turns out…

Cow #86 wasn’t as low-functioning after all:

she didn’t stop at calf 1…

But she made TWO of them.

(i like surrounding myself with high-achievers)

Now.

All 3 are fine, but the real question is…

How shall we call the twins????

Rn they’re going by Karl a & Karl b…

Well while i’m deciding on the topic for this email let’s do a quick commercial break so we can all think clearly ok

Got it?

Well, me too.

How bout we finally address…

that

‘Organic reach is dead’ talk on your feed.

(and other anxiety-inducing hooks)

I’ve seen it all over LinkedIn lately, and well…

Where’s smoke there’s fire, right?

But because we’re marketers, and we get to cherry pick our opinions…

I cherry pick my friend Finn’s:

Ok but humility aside:

I’ve heard 77 objections….

to this whole getting leads through content thing.

……Not least of which….. because of unstable reach.

Look.

I get it.

Building online is scary.

Organic reach is down across platforms.

(except for X apparently. Can we talk about that???)

Investing time & money in producing content that AIN’T short-form video….

Seems risky at best.

• Unstable.

• Uncertain.

• Unreasonable.

Worse:

Results are asymmetric… with 0 guarantees.

(try telling this to your average ROI enthusiast)

But…

Let’s be honest…

How screwed are you, really?

Is writing for socials a waste of your efforts?

Ain’t paying for ads the safer bet?

Lemme stop you there for a sec.

There’s no such thing as ‘safe’:

• ad costs are rising

• most ad agencies suck

• a strong brand on socials cuts their costs…

unlike anything else.

So YES, organic reach is an uphill battle.

But losing hope now is killing your business:

(here’s 7 screenshots why)

Anyhows, you get the picture.

Your solution?

Skilling up. Levelling up your writing game. Becoming unignorable. Working to be amongst the top 1% who DON’T just doom scroll…

but make content their business.

Now, you can figure all that stuff out on your own.

You can lose time (and $$$, and your sanity).

Or……..

well, you can get help.

Here’s the 2nd exciting news of the day:

I’m offering 2 coaching slots… for you to start 2025 STRONG.

If you want a head start to 97% of LinkedIn/X users before the year ends…

Reply with ‘2025’ to save your spot.

xxxxx Lessa

PS-