the hidden genius of uncontrolled rambling

Hi so here I was sitting in the sun in my garden chair avoiding all responsibilities, exhausted and cognitively impaired before I could even start writing this email….

When i had the groundbreaking idea of running my copywriting through AI.

If you got my same love-hate relationship with artificial intelligence you know…

Letting it write for you ain't smart.

Having it smooth over your weaknesses is actually very.

And today we’ll explore how…

You see, craving external validation from non-human entities I started checking my writing for all kinds of metrics.

Scoring exceptional (no surprise there), with one exception you'll never guess…

↳ Logical flow.

Wanna make fun of me?

Here's my score:

7/10.

7/10!!!!

So yeah.

7/10 objectively sucks.

What was I missing?

How do people even read my newsletters?

What's the thing that actually keeps them subscribed?

(shoutout to my 5 unsubscribes who will never read this line)

I've obsessed, despaired and lost 3 kg over this…

You see, I've spent most of 2024 trying to framework myself into marketing gimmicks and stuff nobody really needs so…

How about we NOT do that today and explore the magic of emotional logic.

That's right.

Not everything needs to be factual (in the factual sense of the word).

And that's because…

You'll make it make sense anyway.

Let’s play a game shall we…

What does this…

Have to do with this?

The short & scientific answer:

Nothing.

The nuanced & scientific answer:

ASSOCIATIONS.

(emotional ones)

But before I explain let me drum up some fear for you okay…

Starting with:

The threat of AI.

If at some point in your life you've dreaded being replaced by AI (like maybe last year, the year before, or right about now)…..

Here’s the truth:

You should be.

And that’s because…

AI follows strict conventional if-then logic.

That’s the bad news…

And the good.

You see…

Robots don’t know much about human emotion, or how real minds work.

Meaning:

You out-logic your emails, you're forgotten.

Irrelevant.

Without your objectively impressive audience to impress.

Not sad but the truth…

So what's your antidote?

What's saving you from the poison that's generic, boring & instantly replaceable email copywriting?

Lucky for you, I've asked myself that same question.

And what I've learned over the span of sending emails to painful exhaustion (yours)…

is that emotional (or associative) logic is actually commercially VALUABLE.

See, I've been rambling for longer than my grandpa's speeches right now and that's scientifically impossible because…

Think about it.

Every last copywriting guru that thinks highly of themselves tells you to CUT THE FLUFF and NEVER USE ADVERBS and to talk about your grandma regularly…

Oh wait that last one was me?

Anyhow the fact that you're still reading proves my exact point:

Ramble away because…

We wanna know how your mind works.

Emotional associations reveal how you think… and if you’re not a robot, that’s kinda…

messed up non-linear.

Meaning:

You write like you feel, not like you think.

And your one goal is making them feel, remember?

So the “secret” people are missing is this…

Your absurd and irrelevant asides are exactly what makes your writing not suck.

This is your actual permission.. to connect ideas that are conventionally “unrelated”:

↳ To follow the feeling, not the formula.

Emotional logic = making them feel.

Now how about…

We check the science behind this:

This associative thinking approach may seem underwhelming but it's actually genius:

It leverages what psychologists call "dual process theory":

Your brain jumps between

• System 1: Fast, intuitive, associative thinking (”emotional” logic)

• System 2: Slower, deliberate, analytical thinking (the robot kind)

But the real genius:

Most businesses target only System 2 (sending forgettable, instantly replaceable emails that neither you or your grandma care about).

Unlucky for them…

People actually love to experience your thinking & discover value by themselves instead of drowning in overformattetd and overhyped listicles….

Hang on though.

“No way this holds up in court Lessa”

Oh well here’s more research:

But how do you actually write your emails like this?

Well operating under severely limited cognitive capacity right now I've searched my brain for another anti-framework you better not follow at your own risk…

I call it the genius of controlled chaos (GoCC).

So set up your text editor and

But, and this is important:

Never edit away your own twisted logic.

Stepping up the absurd actually helps your brand & copywriting…

Because you & I know:

Nobody can ramble like you.

So , it's official.

Stream-of-consciousness writing is becoming increasingly valuable.

And that's because…

It makes you stand out (commercially).

Nobody got that same twisted brain.

Nobody got your absurd way of thinking.

Nobody can make sense of things… In the exact way you do.

That's why I up-ramble my writing with absurd associations, random details you did NOT ask for, the occasional oddly specific time stamp, and enough visual chaos & formatting “errors” to genuinely exhaust you.

And here you thought i was winging it were you…

But back to our 7/10 “logical flow” shakedown!!

Let’s pitch AI vs AI…

SUMMING UP…….

An emotional approach to logic

• shows you're human

• reflects how you think

• interrupts 99.9% of patterns in their brain, keeping your subs what marketing experts love…

Hooked.

Now if you'll excuse me I got a nap to attend to.

One last ask:

Please forget all your smart copywriting frameworks…

And focus on mine.

(genius beats smart every day of the week)

xx Lessa

PS - What’s the absurdest line you wrote? Tap that reply button to, well, reply.