- Lessa
- Posts
- what bugs me about your welcome sequence
Good morning fine email subscriber, how do you do?
I just fell through the door coming home from a run, trying not to lose my email idea so typing in my rain-soaked hoodie….
you should see my face tho
ANYHOW.
You tell me your week, i tell you mine.
Let’s dig for the latest…
………..
………….
………………
Wait I just realized:
I got zero stories to tell.
And that’s eXACTLY my issue today. Be honest:
What did you click this email for?
You’re not expecting a guide on welcome sequences… (it’s Sunday you couldn’t care less).
What you’re actually here for is…
Yup, the rant.
But first…
I just remembered 1 story and…..
well, you’ll see.
Tuesday 10pm, in the stable, time for dinner.
The farmer is rolling out the salad bar for the cows.
He’s strolling past the row of impatient cattle spreading out the silage, when the unthinkable happens:
Cow #3 is openly disinterested...
In free food.
She’s not even blinking.
In fact, she doesn’t care to interrupt her nap.
This is, well, strange?
The farmer leans in to check what’s up.
He takes her temperature… by feeling her ears.
Warm ears: cow’s good.
Cold ears: cow’s got a fever.
To his surprise…
Cow #3’s ears aren’t hot, lukewarm, or a little chill.
They’re icy.
Turns out, the whole cow… is growing cold.
Wat?
The farmer’s rattled.
She’s been fine all day. She’s eaten lunch. She hasn’t acted sick.
So why did she just die on us????
Here’s the thing.
We still don’t know. Sometimes, life happens… and life happens to a cow.
(I’m glad it does)
Don’t tell on me, but…
I’m happy about every cow that dies on the farm.
Because…
This means she doesn’t ever have to leave it. She won’t get sold. She won’t end up your next steak.
So for cow #3…
Tuesday was a good day. She’s lived 8 good years.
Check us going on summer vacation in 2022:
(sound on if you’re German)
(what’s up with the video embeds, Beehiiv?)
But hey back to my rant.
See, on Monday i well intendedly subbed to 5 different welcome sequences.
The sad truth is…
I wasn’t welcomed much.
To be fair, the deals i subbed to were 5-7 day ‘free email courses’, which kinda excuses the authors.
(and it kinda doesn’t)
(i’ll show u why)
So here’s what I learned:
Automation, storyselling, 6 figure coaching biz, Ai &….
I’m feeling pretty smart now. I’ve saved a ton for future ref. I get that you’re the expert…
but here’s what i don’t:
I don’t know why i should learn from you.
(or buy your stuff)
I didn’t feel anything, so you explain to me pls:
What’s stopping me from swipefiling you, and cheating with your competition?
See, i’ve build on three platforms now.
X, LinkedIn, email.
And 1 truth doesn’t change:
People don’t care about your stuff.
People care about you. (if you let them)
Meaning:
No wait i’m not gonna make it this easy for you.
Lemme riddle you this:
What makes people love you?
How did you build your following?
What makes you different from all the experts out there?
Right.
Your story
How you’re weird
What you’ve been through
Why that makes you uniquely qualified to guide me
When was the last time you bought… on an infoproduct alone?
– That’s what i thought.
The good news?
You will do better. You won’t end up neatly stored in a Notion file. You tell me right now…
Why YOU’RE the guy I wanna trust, stick around & buy from (cz there’s others, u know).
You make yourself the ONLY option.
Cool?
Awesome.
Glad we talked.
PS add selfies for trust.
xx Lessa
PPS – Need help writing a welcome sequence that makes people love you?
↳ Reply with ‘i do’.