your guide to shameless selling, ranting & engagement farming

Hi careful reader of the intentionally trolled post, how’re you feeling today?

If the answer is indifferent, i’m gonna change that right here & now.

Wanna explode engagement on your posts and sneakily SELL without selling?

There’s an answer, and it’s pinned.

(in your comments)

How???

Well.

I didn’t know either, sooo….

I’ve stalked, analized & categorized 1 month of pinned comments of your least favourite LinkedIn guru….

how he sells, trolls, farms + rants.

(so u can do the same)

But first…

What are and WHY pinned comments?

Pinned comments are the stuff you add to your post after you’ve published.

LinkedIn shows your own comments on top of other people’s.

(for my X gang: it’s like continuing a Twitter thread)

Like so:

Now, why? Why not just cramming stuff into your post?

Your post has 1 purpose, 1 structure, 1 hook, 1 punchline and 1 PS.

You don’t wanna introduce too much chaos…

but also don’t miss out on the opportunity to post your cat memes, sell, add CTAs, and connect randomly over shared rants.

So you pin stuff.

Easy, right?

Well.

When my friend Aadi kept nagging me about my lack of pinned comments, i started some, uhh, research.

And little did i know…

as with 17,777 things in life….

there’s an actual art to it (hehe).

So i investigated & picked apart.…. so you can do the same.

U ready?

Here’s 9 pinned comment ideas LinkedIn’s most hated guru uses to stay most talked about:

(1 genius move to sell your stuff)

1. Questions?

• Do stuff

• Questions

• Share stuff

2. Trolling.

• GIFs

• Memes

• Satire listicles

3. Updates.

• Life of a LInfluencer

• Posting time

• Twitter stuff

• Blocks

4. Links to content / other platforms.

• Old posts

• REPURPOSING

• Posts on other platforms

5. Rants.

• Blocks

• Karens

• LinkedIn

• AI comments

6. Personality.

• Unhinged

• Reactions + GIFs

• Happening now (live)

• Questions/does this happen to you/WTF/rants again

7. Mini Posts.

• Info posts

• Storytelling

8. Selfies.

Buuuuuut you’re here for the selling, right????

And since you’ve made it down here…

HERE’S THE REAL DEAL:

9. Selling things.

So what things is he selling?

• (plenty)

• his sponsors

• his newsletter

• Write with AI (course)

• Creator shoutouts & collabs

• Write with AI (free email sequence)

But WAIT WE’RE NOT DONE YET.

To make all of this more confusing, there’s a great deal of overlap between categories.

(but the same repurposed selfie)

The perfect pinned comments are a mix of

• desire

• trolling

• polarity

• urgency

• personality

• relevancy (happening now)

• questions + CTA to get you to actually DO stuff

1 last thing (since you don’t wanna blatantly copy….)

Here’s a few elements you can pick & choose from to mix up each style:

(but make them your own k?)

• Pics

• GIFs

• Selfies

• Memes

• Wooo’s

• Screenshots

Soooooooo….

You top 1% confused now?

You’re very much welcome.

For now just remember:

Behind every successful creator there’s a whole art and science….

of well-intended attention farming.

(heheh)

Wanna stay top of mind, talked to (and about)?

Start with 1 comment idea to make your content less lame… (then sell while ure at it)

Have fun, be creative, + try your own stuff.

i hope u learned nothing today

til next Sunday xxxxxxxx Lessa

1 last PS tho –

my friend Aadi is a master at farming engagement, and he’s launching his 1:1 coaching!!

(he’ll make ppl actually pay attention to yOU)

Tomorrow, he’s giving away 1 FREE CALL…

so u wanna follow, hit that bell thing and stalk him RIGHT NOW!!